Client
Vlisco
Year

2018

Category
  • Film & Photography
Production Company
  • HotelRebel

“I am because we are” – Vlisco

HotelRebel shot Vlisco’s  “I am because we are” campaign in beautiful Benin. It made for the perfect scenery to shoot a film about heritage and tradition. The films captures the radiance and absolute strength of African women. With “aso ebi” an old tradition of women of all ages dressed in the same fabric design. They personalise their look to show individual flair while still forming a unity. 

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