Client
Nike
Designed by
Joey Kops
Category
  • Retail interior design

Envisioning the White Sneaker Collection

Today we take a closer look at the portfolio of Joey Kops. Joey is a designer and art director from Amsterdam. We have been working on a few different projects together so we thought it was time to give him the spotlight this week! Joey is an allround creative which came in handy in his work for brands like Tommy Hilfiger, Intersport, Converse and Footlocker.  He was asked by Nike to design the store elements for their campaign “The white sneaker collection. Next to designing the store elements he collected material references and envisioned the way everything would fit together. In the end he rendered and designed the entire campaign in 3D. Below you can see the end result of his hard work!  

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