Client
Hard // hoofd
Year

2019

Category
  • Film
Written & Directed by
  • Joost Biesheuvel

A playground for talented dreamers

Joost is one of the talented filmmakers within our Sand & Castle Network. We had a chat with Joost about his project for Hard//hoofd.

Can you tell us a bit more about Hard//hoofd?
Hard//hoofd is a platform for young art and journalism that has been committed to young makers and writers for 10 years. In order to continue with their mission, at least 300 donors had to be found to support the platform on a monthly basis.

What was your role within this project?
I was approached to develop a campaign film that breathe new life into the platform in a colorful, fresh way and asks for the financial support of its supporters.

What did you want to achieve with this film?
With the film I wanted to appeal to a broad, idiosyncratic target group by playing with words and images in a – sometimes – unexpected way. Making a film that stimulates the senses and shows a group of people with a passion for what they do, but who also dare to be critical. The goal was to appeal to both the image enthusiast and the language lover. The 300+ donors have now been found and Hard // hoofd can look forward to the next 10 years.

Thanks for your time!

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